The partnership aims to increase the adoption of cashless transactions.
The company is based in London.
Based in London, Jeton Wallet is one of the fastest-growing payment providers. The company facilitates its customers through quick and secure money transfers and currency exchange. According to the details shared by Aston Villa, the branding of the Jeton Wallet will be displayed at Villa Park.
“We're incredibly thrilled to announce that we have signed a partnership with Aston Villa Football Club,” stated Jeton's Chief Executive Manager, Mr. Saaly Temirkanov. “We believe Jeton Wallet's payment solutions make life easier for all of our clients worldwide, including Aston Villas supporters. We hope to enjoy many more victories together in the future, and we wish Aston Villa the best of luck in the upcoming matches.”
Earlier this week, Manchester City announced OKX as an official cryptocurrency exchange partner of the club. Manchester City signed a multi-year partnership deal with the digital exchange.
Branding through Sports
Sports sponsorships have always been an integral part of the branding campaigns of leading financial services providers around the world. Be it FX brokers, insurance companies, or crypto firms, prominent organizations always considered sports sponsorships an important tool for their marketing and branding.
Through its collaboration with Aston Villa, Jeton is also planning to enhance cashless transactions. Nicola Ibbetson, Chief Commercial Officer at Aston Villa, said: “We are delighted to announce Jeton as a global partner of the club. Jeton is a young and exciting brand that matches our own ambitions. We look forward to welcoming them to the Villa family for the remainder of this campaign.”
