TMGM Announces Launch Of Hilarious Video Ad Campaign Featuring New Brand Mascot
The next stage of the companys global expansion strategy is here
Sydney, 17 December 2021 – TMGM is launching a world-class integrated marketing campaign this month. The fastest-growing Online Trading Platform in Southeast Asia, TMGM is building upon a global expansion strategy with a series of humorous video ads featuring a recent and original brand mascot audiences have yet to see.
The new ‘Tim & Max The Globe: The Ultimate Trading Bromance’video commercials released this month, follows a hilarious storyline between Tim (a 38 year old male) and Max, his chosen flatmate: a giant anthropomorphic globe.
Andrea Faleburle, Head Of Global Marketing, explains the concept, “The premise is that Max is so good at trading, everyone expects him to be good at everything else too. The irony becomes clear as soon as you watch the videos: his large round body and size make him clumsy and bumbling in an awkward and endearing way. I can‘t say much else just yet, you’ll have to see it yourself.”
The video series, which will be released in stages, will showcase laughable moments of the “flatmate” relationship between the pair in short ad spots. This distinct and integrated marketing campaign will unfold across digital, social, and print for maximum visibility.
The campaign will later make use of user generated content – giving clients and social media followers the chance to submit ideas and have a winner‘s ’vision come to life in following TMGM videos.
Why a giant, anthropomorphic globe？
“As we discussed angles for our brand campaign, the idea of a mascot arose early on,” Chief Marketing Officer, Angelo D‘Alessio commented. “In such a serious industry, we’re fans of using humour to stand out – a strategy that‘s working for us so far. In 2020, TMGM rebranded with the tagline ’Trade The World‘. The concept of ’Max The Globe supports the new branding and is an extension of the brand tagline.”
“If you‘ve ever seen ’E.T‘ the movie, then you’ll immediately resonate with ‘Max The Globe’,” explains Head of Sponsorship, Jasmyna Mercer. “Much like the major film that navigates the life of an extra-terrestrial creature on earth, we‘ve explored the idea of a world where it’s ”normal“ for a giant anthropomorphic globe to exist.” Mercer continues, “The series is a lot of fun. Fans may also appreciate the comedic style of the videos, with the interview shots resembling an iconic TV series, ‘The Office.’”
Audiences can expect to experience live event activations featuring ‘Max The Globe’ at two major events where TMGM is an official sponsor: the AFF Suzuki Cup 2020 Fan Village in Singapore, and AO22 Melbourne Park in Australia.
CEO Lee Yu is optimistic to execute the next stage of the companys global expansion strategy, commenting:
“TMGM has been fast growing, especially in the last year. The company is now averaging more than $200 Billion of volume traded per month and our client base has increased steadily. This creative campaign is an important part of our international strategy across multiple markets to engage online traders around the globe.”
TMGM partnered with Story Machine, a video production house, to produce the series of videos. Ezra Auperle, Managing Director of Story Machine said:
“It‘s been fantastic to work so closely with the team at TMGM to bring their campaign idea to life on screen. Our award-winning Director, Ben Mathews did an exceptional job creating a real sense of chemistry between the lead characters. The suite of assets we’ve created and the timeframe we completed them in really demonstrate the caliber of what can be achieved when brands work directly with production.”
TMGM will be building upon the adventures and misadventures of ‘Max The Globe’ in 2022. See the Tim & Max video series at TMGM.COM/MAX
For more information, and to learn about the benefits of being a TMGM Client, visit TMGM.COM
ABOUT TMGM
TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices and Cryptocurrencies . Their sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support and innovative structure so traders only have to worry about investment decisions. TMGM is your reliable CFD provider and the Official Online Trading Platform of the Australian Open and AFF Suzuki Cup 2020. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform. For more information, visit TMGM.COM
